YumYum Launches SNACKiT — A High-Protein Snack Brand

Brand & Launch: YumYum (under SKB Food Products Pvt Ltd) has introduced SNACKiT, a new snack brand focused on high-protein offerings to tap into the growing demand for nutritious snacking.

Strategic Focus: SNACKiT is positioned as a protein-rich alternative to conventional snacks, aligning with rising consumer interest in healthier, functional foods — especially among gym-goers, fitness enthusiasts, and wellness-oriented consumers. 

Industry Context: With functional snacking on the rise in India and globally, high-protein snacks are gaining traction as consumers seek better nutrition without compromising taste or convenience. This trend also includes products from other emerging brands.

Company Quote: Naman S. Gupta, Director of SKB Food Products, announced the launch, signalling YumYum’s extension beyond its traditional product lineup into nutrient-forward snacking categories.

What This Means

Health-Driven Snacking: SNACKiT’s emphasis on protein caters to a shift in consumer preferences — where snacks also contribute to daily nutrition goals.

Market Growth: The launch comes as protein-focused snacks become a mainstream category, responding to demand from busy urban consumers and health-conscious buyers.

Brand Expansion: This marks another step for YumYum in broadening its portfolio into functional and performance-oriented foods.