What to Know About Non-Alcoholic Beverages

Sales of NA beer, wine and spirits are soaring. What’s in them and how healthy are they?

Nonalcoholic (NA) beverages have witnessed a significant surge in popularity, with sales increasing by 32% from 2022 to 2023. This growth can be attributed to the rising awareness of the health risks associated with alcohol consumption and a growing interest in sobriety and moderation. NA beverages, which contain less than 0.5% alcohol by volume (ABV), offer a healthier alternative for those seeking to reduce their alcohol intake or avoid it altogether.

The production of NA beverages involves various methods, including filtration, distillation, and altered fermentation processes. These techniques enable manufacturers to remove or reduce the alcohol content from their products, creating a range of options for consumers. From NA beer and wine to spirits and mocktails, the variety of choices available has expanded significantly in recent years.

While NA beverages are considered a healthier option, experts caution that they may still pose risks for certain individuals. For instance, those with alcohol use disorders may find that NA beverages trigger cravings or serve as a gateway to alcohol consumption. Additionally, some NA beverages may contain ingredients like CBD, THC, or botanicals that can interact with medications or exacerbate underlying health conditions.

Research suggests that NA beverages may lead to a reduction in alcohol consumption, but their impact on public health remains unclear. Some studies indicate that NA beverages can help individuals reduce their alcohol intake, while others argue that they may simply displace the consumption of other beverages, such as soda or seltzer water.

Despite these uncertainties, the growth of the NA beverage market is undeniable. As consumers become increasingly health-conscious and seeking alternatives to traditional alcoholic drinks, manufacturers are responding with innovative products and marketing strategies. The leading NA beer brand, Athletic Brewing Company, reports that many of its customers are drinking NA beer every night of the week, rather than just on weekends.

In conclusion, the rise of NA beverages reflects a shift in consumer preferences towards healthier and more sustainable options. While these beverages offer a promising alternative to traditional alcoholic drinks, it is essential to approach their consumption with caution and awareness of potential risks. As the market continues to evolve, further research is needed to understand the impact of NA beverages on public health and their potential to reduce alcohol-related harm.