Reliance Consumer Products will set up new co-packaging and greenfield plants in the upcoming months.
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The company will invest Rs. 8000 crores in expansion of Campa and other beverage brands.
About 10-12 plants will be established by March 2027.
This expansion is to challenge brands like Coca Cola, Pepsico and other low priced brands.
The current capital expenditure (capex) plan marks RCPL's largest investment to date.
This investment is being made jointly by Reliance and some of its strategic partners.
In February, Reliance set up a soft drinks and water plant in Guwahati to serve the Northeast region.
A second facility is under development in Bihar.
18 plants across India currently produce Campa and other beverages, all through co-investment models.
RCPL aims 70% national availability of key categories like beverages by March 2026 & national reach by March 2027.
According to Director T.Krishnakumar, product scaling requires 24 to 30 months for sustainable execution.
RCPL targets market of 600 million consumers working directly with local kirana store by offering them better margins.
As per ICRIER, India's beverages industry is currently valued at Rs. 67,000 crores.
It is projected to grow to Rs. 1.47 lakh crore by 2030.