Nestlé launches KitKat tablets in Europe.
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To meet the growing demand for shareable chocolate.
Chocolate tablets are Europe's second favorite, valued at CHF 7.5 billion & growing fast.
New KitKat tablets come in three flavors - double chocolate, hazelnut & salted caramel.
The company invested EUR 44.2 million in its Sofia, Bulgaria factory to boost production.
Adding up to 20,000 tons of chocolate for 29 European countries, Canada & South Africa.
"The new KitKat tablets break traditional norms, making tablets more appealing to young shoppers," says Stefano Agostini, Head of Nestlé Confectionery Europe.
"Carefully balanced ingredients create a delightful multisensory experience," says Louise Barrett, Head of Nestlé R&D Confectionery York.
Nestlé sources cocoa from farmers in its income accelerator program to support better livelihoods.
The tablets are now available in the UK & will launch in more countries starting February 2025.