Haldiram & Hocco Launch World’s First Barfi Ice Cream for Diwali

This Diwali brings a unique surprise for sweet lovers Haldiram’s and Hocco have teamed up to create the world’s first ever Barfi Ice Cream. The new dessert combines the charm of traditional Indian mithai with the creamy delight of ice cream, making it a one of a kind festive treat.

What Makes It Special?

Barfi is a well loved Indian sweet, and ice cream is everyone’s guilty pleasure. Now, both have been fused into a single dessert. Shaped like a mithai cube, the Barfi Ice Cream looks just like regular barfi from the outside. But once you bite into it, you’ll be greeted with a rich, creamy ice cream center.

The Barfi Ice Cream is being launched in two exciting flavours:

Orange Barfi Ice Cream

Milk Cake Barfi Ice Cream

These flavours are perfect for those who don’t want to choose between mithai and ice cream during festive gatherings. Imagine the surprise on your family’s face when they discover mithai with a cool twist. The campaign, called “Cooler Together”, celebrates the thought that some things are better in pairs. By combining India’s cultural tradition of mithai with the fun of ice cream, Haldiram’s and Hocco have created a product that reimagines celebrations and festive gifting.

Where to Get It

Barfi Ice Cream will be available across India through Hocco’s general trade network. It will also be sold online on quick commerce platforms like Blinkit, Zepto, and Instamart. The ice cream comes in a premium gift box, making it ideal for festive sharing and year round indulgence.

This launch marks the beginning of a fresh trend in fusion desserts. The Barfi Ice Cream could soon become a staple at parties and celebrations beyond Diwali. And who knows future flavours like Besan Ladoo Ice Cream might be next.