Formula 1 has Officially Announced KitKat as its Partner for Chocolate Bars.
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Formula 1, the Premier League of international motorsport, has revealed a new multi-year collaboration with Nestle, the regard Swiss food and beverage powerhouse.
As a result of this partnership, KitKat a widely adored chocolate-covered wafer bar will serve as the official chocolate bar of Formula 1, beginning with the 2025 season.
Under the agreement, the two organizations will engage in joint consumer activations, offer promotional prizes, create fan zones at select Grands Prix, and implement trackside branding.
Emily Prazer, the chief commercial officer of Formula 1, expressed her excitement about partnering with KitKat, stating, “We’re thrilled to welcome such a globally recognized and enjoyable brand to our team. KitKat is beloved by many, and we look forward to the amazing experiences they will create for our fans at the track, as well as the new audiences they will bring to the sport.”
Bernard Meunier, who leads strategic business units as well as marketing and sales at Nestle, remarked, “Formula 1 is a worldwide sensation with a swiftly expanding and diverse fanbase, particularly among younger viewers.”
Thanks to its worldwide presence and busy calendar, F1 provides KitKat with an ideal opportunity to encourage everyone to take a break. We’re thrilled to infuse our unique sense of fun into this exhilarating sport and to craft unforgettable experiences for fans across the globe.
As a result of this partnership, KitKat a widely adored chocolate-covered wafer bar will serve as the official chocolate bar of Formula 1, beginning with the 2025 season.
Under the agreement, the two organizations will engage in joint consumer activations, offer promotional prizes, create fan zones at select Grands Prix, and implement trackside branding.
Emily Prazer, the chief commercial officer of Formula 1, expressed her excitement about partnering with KitKat, stating, “We’re thrilled to welcome such a globally recognized and enjoyable brand to our team. KitKat is beloved by many, and we look forward to the amazing experiences they will create for our fans at the track, as well as the new audiences they will bring to the sport.”
Bernard Meunier, who leads strategic business units as well as marketing and sales at Nestle, remarked, “Formula 1 is a worldwide sensation with a swiftly expanding and diverse fanbase, particularly among younger viewers.”
Thanks to its worldwide presence and busy calendar, F1 provides KitKat with an ideal opportunity to encourage everyone to take a break. We’re thrilled to infuse our unique sense of fun into this exhilarating sport and to craft unforgettable experiences for fans across the globe.