Danone Doubles Down in India: A Strategic Return After Exiting Dairy Market 6 Years Ago.
Share
According to chief executive Antoine de Saint-Affrique, who spoke with Mint on Friday, Danone sees India as a key market and will continue to invest in it, thus Indian consumers will soon see more of the French food company’s products on shelves.
De Saint-Affrique was in Chandigarh on Friday, which is 30 km away from the Lalru facility of the corporation.
In addition, he declared intentions to spend €20 million over the following four years to enhance the nutrition center in Lalru.
History in India:
In India, Danone markets nutritional supplements and products for early life nutrition under the Protinex brand.
Although its business has been restricted to adult and early-life nutrition, Danone has a long history in India.
Conflict between Britannia and Danone:
In order to expand its line of biscuits for Britannia Industries Ltd., the largest yogurt manufacturer in the world entered India in the 1990s through a joint venture with the Wadia Group.
During the course of these 13 years, there was a disagreement concerning Britannia’s Tiger biscuit brand’s intellectual property.
The conflict concluded when Danone abandoned the biscuits business worldwide.
“We are committed to the market for the very long term. We have products that are extremely relevant for India.”
About 25 million new babies are born in India every year, and we are one of the world leaders in early-life nutrition products. More elderly people are facing health issues, and we are one of the world leaders in medical nutrition,” he said.
Products:
Globally, Danone sells products in several categories—from essential dairy and plant-based products to yoghurt (Activia), bottled water (Evian) and specialised nutrition products.
De Saint-Affrique was in Chandigarh on Friday, which is 30 km away from the Lalru facility of the corporation.
In addition, he declared intentions to spend €20 million over the following four years to enhance the nutrition center in Lalru.
History in India:
In India, Danone markets nutritional supplements and products for early life nutrition under the Protinex brand.
Although its business has been restricted to adult and early-life nutrition, Danone has a long history in India.
Conflict between Britannia and Danone:
In order to expand its line of biscuits for Britannia Industries Ltd., the largest yogurt manufacturer in the world entered India in the 1990s through a joint venture with the Wadia Group.
During the course of these 13 years, there was a disagreement concerning Britannia’s Tiger biscuit brand’s intellectual property.
The conflict concluded when Danone abandoned the biscuits business worldwide.
“We are committed to the market for the very long term. We have products that are extremely relevant for India.”
About 25 million new babies are born in India every year, and we are one of the world leaders in early-life nutrition products. More elderly people are facing health issues, and we are one of the world leaders in medical nutrition,” he said.
Products:
Globally, Danone sells products in several categories—from essential dairy and plant-based products to yoghurt (Activia), bottled water (Evian) and specialised nutrition products.