Bhumi and Samiksha Pednekar Launch Premium Mineral Water

Bhumi Pednekar, the Bollywood actress, has launched a premium mineral water brand called Backbay with her sister Samiksha. The brand offers Himalayan natural mineral water packaged in eco-friendly Gable Top Paper cartons with bio caps, highlighting the sisters' focus on sustainability.

Key Features of Backbay Water
- Source: The water is sourced from the Himalayas, naturally rich in minerals and electrolytes.
- Packaging: Eco-friendly paper cartons with bio caps, making it a sustainable alternative to plastic bottles.
- Pricing: ₹150 for 500 ml and ₹200 for 750 ml, positioning it as a premium yet accessible product.

Business Goals and Expansion Plans
- Revenue Target: The sisters aim to reach ₹100 crore in revenue within four years.
- Product Expansion: They plan to expand into flavored sparkling water options, including lychee, peach, and lime.
- Distribution: Backbay will be available in major cities like Mumbai, Delhi, Bengaluru, and Hyderabad through modern trade, quick commerce platforms, and select restaurants.

Manufacturing and Operations
- Manufacturing Unit: The Pednekar sisters have established their own manufacturing unit in Himachal Pradesh with a daily capacity of 45,000 boxes.
- Women-Led Workforce: The facility is largely led by women, reflecting the brand's commitment to empowering women.

Sustainability and Environmental Focus
- Eco-Friendly Packaging: Backbay's packaging is designed to be recyclable, heat-resistant, and lightweight, reducing environmental impact.
- Sustainable Practices: The brand prioritizes sustainability, with Bhumi emphasizing the importance of making eco-friendly choices in daily life.