Barista Introduces a New Range of Coffee Capsules and Machine.
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Barista Coffee, a leading homegrown coffee chain in India, has introduced its coffee capsules at a special price of INR 500, available in two unique blends: Classic and Dark Roast. The coffee machine is priced at INR 15,999, with an introductory offer of INR 12,000.
The new product line was launched at BARISTA cafe in Basant Lok, Delhi, signifying Barista’s foray into the home-brewing market. This initiative brings the premium café experience straight to consumers’ homes and offices, enabling them to savor Barista-quality coffee whenever and wherever they desire.
The introduction of the coffee capsules and machine aligns with Barista’s strategy to address the rising consumer demand for convenient, premium coffee at home.
As more coffee lover embrace home brewing, the company seeks to provide a café-quality coffee experience for those looking to enjoy it in their homes or offices.
The product lineup offers a delightful and aromatic coffee experience, featuring capsules crafted to provide Barista’s signature flavor with ease. The coffee machine and capsules can now be found at select Barista cafes in cities like Delhi NCR, Chandigarh, Mumbai, Kolkata, and Bengaluru, as well as on various e-commerce platforms, ensuring that coffee enthusiasts nationwide have greater access.
Rajat Agrawal, CEO of Barista Coffee, stated, “We are excited to introduce our new range of coffee capsules and machines, designed to make it simpler than ever for customers to enjoy the Barista experience at home. We aimed to provide a convenient yet genuine coffee experience that reflects the quality and craftsmanship Barista is renowned for. We are confident that our offerings will be embraced by our coffee-loving community and will establish new benchmarks in the home-brewing market.”
The new product line was launched at BARISTA cafe in Basant Lok, Delhi, signifying Barista’s foray into the home-brewing market. This initiative brings the premium café experience straight to consumers’ homes and offices, enabling them to savor Barista-quality coffee whenever and wherever they desire.
The introduction of the coffee capsules and machine aligns with Barista’s strategy to address the rising consumer demand for convenient, premium coffee at home.
As more coffee lover embrace home brewing, the company seeks to provide a café-quality coffee experience for those looking to enjoy it in their homes or offices.
The product lineup offers a delightful and aromatic coffee experience, featuring capsules crafted to provide Barista’s signature flavor with ease. The coffee machine and capsules can now be found at select Barista cafes in cities like Delhi NCR, Chandigarh, Mumbai, Kolkata, and Bengaluru, as well as on various e-commerce platforms, ensuring that coffee enthusiasts nationwide have greater access.
Rajat Agrawal, CEO of Barista Coffee, stated, “We are excited to introduce our new range of coffee capsules and machines, designed to make it simpler than ever for customers to enjoy the Barista experience at home. We aimed to provide a convenient yet genuine coffee experience that reflects the quality and craftsmanship Barista is renowned for. We are confident that our offerings will be embraced by our coffee-loving community and will establish new benchmarks in the home-brewing market.”