Amul Ghee – Squeezy

The Problem: Traditional ghee packaging makes storing and dispensing a multiple step process. Typically sold in 500mL to 1L containers, ghee often needs to be transferred to smaller containers for daily use, with the risk of leaks making direct storage and consumption impractical. Additionally, using ghee in its semi-solid state adds to the hassle during tabletop consumption, making the process even more inconvenient. These extra steps create a less seamless experience—especially for a younger audience seeking quick, mess-free experiences.

Design Brief: To design a packaging for smaller quantities of ghee (250ml)  to ease the process of tabletop consumption and dispensing, making it more convenient and user-friendly for a younger audience.

The Approach: The Amul Squeezy bottle adds ease and convenience to everyday ghee usage, designed to be a perfect addition to the dining table for a mess-free mealtime. This 200mL tottle ensures effortless dispensing, even when the ghee is semi-solid. Made from microwavable PP, it allows for quick warming—whether in the microwave or under warm water—for a smooth and consistent flow. he spill-proof spout enables a controlled, dynamic pour, while the ergonomic groove ensures a comfortable, one-handed grip, minimizing contact with the bottle and keeping, meal time messy hands away. With Amul Squeezy, enjoying ghee has never been easier!